Function: Night Life contains 100% natural ingredients designed to support overall sexual health. By taking a physician¿s approach to systematically targeting the three mechanisms of sexual desire and arousal, Function: Night Life is a first in the beverage category. Sexual health is an important component of happy, healthy lifestyles.

Sexual desire, arousal, and response are largely mediated by three mechanisms or pathways: dopaminegic neurotransmitters responsible for desire; the nervous systems mediation of sexual arousal; and healthy circulation.

Sexual desire and impulse is chiefly controlled through dopaminergic neurotransmitters in the brain. Dopamine (DA) is the neurochemical that activates your reward center (more accurately, "reward circuitry"). The reward center is a small portion of the limbic system that communicates with the prefrontal cortex. It drives nearly all of our behaviors. This center is activated when you engage in activities that further your survival or the continuation of your genes, including sex. While both too little or too much dopamine is unhealthy, normal or healthy levels are important for maintaining a robust libido, harboring good feelings toward others, deriving pleasure from activities, and motivation.

The parasympathetic nervous system mediates arousal and erection in the peripheral nervous system. In the central nervous system, decreasing acetylcholine levels via anticholinergics leads to increased arousal. This cascade of events creates conditions that favor relaxation of certain parasympathetic mediated smooth muscle in sexual organs via a nitric oxide mechanism. This leads to dilatation and arousal which then works in a positive feedback loop to further affect confidence and desire.

Peripherally, nitric oxide (NO) is an important molecule that directly leads to smooth muscle relaxation, vasodilation, and erection. It has effect on the entire cardiovascular system, but in terms of sexual health, has a potentiated effect in peripheral sexual organs. Therefore if the parasympathetic nervous system in the brain decides that conditions are right for arousal, it sends a signal that then acts peripherally via nitric oxide to cause smooth muscle (arteriolar) relaxation and dilatation.

Function: Night Life supports all three components of sexual health: healthy neurotransmitter control (dopamine) of reward, desire, satisfaction; the tone of the peripheral nervous system (parasympathetic); and at the level of nitric oxide. Macuna pruriens (which is a Brazilian plant extract) has been shown in studies to contain analogs that support dopamine and therefore support natural sexual desire and impulse.

The gentle anticholinergics catuaba and muira puama (both which are powerful rainforest plant extracts) have been linked to supporting natural sexual arousal by lowering relative acetylocholine levels in a safe, natural, and healthy manner. As mentioned above, parasympathetic tone is increased by lowering relative acetycholine levels, catuaba and muira puama support this parasympathetic tone which leads to supporting natural sexual arousal.

Peripherally, epimedium, niacin, and cnidium all all support the effects of nitric oxide which leads to support of natural vasodilatation.